Euro Disney: from Dream to Nightmare (1987-1994)

For years, the Disney Theme Park Empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which the Disney reputation was built. With clean and well-operated theme parks helped Disney set new standards for efficient, friendly customer service in the theme park industry. Its parks became major international tourist attractions. However, when Euro Disney opened in Paris in 1992, the standard model of Disney theme parks ran into trouble.Tackling the many problems faced by Euro Disney operations has posed many new challenges to Disney, forcing them to reconsider their standard model for success. Disney must find ways to adapt their theme park model in a manner which preserves the best of Disney. 9. 1 The challenges facing Euro Disney Early hopes for a similar success soured soon after Euro Disney opened, and the experience of opening Euro Disney delivered unexpected surprises to Disney managemen t. The park soon encountered several major problems: AttendanceDisney’s consulting firm has projected first year park attendance to range between 11. 7 and 17. 8 million attendees. To be cautious, Disney used the littlest figures and predicted eleven million attendees. While initial hotel bookings at the theme park during the summer looked promising, as the theme park entered its first winter, bookings dropped to twenty percent or less of monthly projects. Staffing Staffing shortages created a negative cycle in which extra workloads on employees resulted in increased turnover, which in turn hurt Disney’s ability to retain and develop its employees.Poor union relations caused by reactions to Disney’s exacting requirements for dress and appearance, such as a ban on facial hair and colored stockings, as well as to Disney’s high standards of customer service, further hurt their ability to attract employees. Customer Service Euro Disney was failing to deliver the high level of customer service standard to Disney theme parks, as well as failing to provide the service needs that were unique to the European market.Many employees failed to conform to the high standards of customer service that were expected in Disney theme parks. Lack of local management and autonomy Walt Disney Company owned a 49% share in Euro Disney. This resulted in management by remote control, in which decisions were often made by people who were far removed from the day-to-day operations of the park, and who did not have a strong understanding of the culture and the market. 9. 2 Recommendations Upon reviewing the key problems faced by Euro Disney, there are several issues which require attention.These include: Improving customer service Accommodations and services should be made to better fit the needs and desires of the multi-lingual and multi-cultural European customer base. Greater efforts should be made to identify and retain employees that are compatible with the corporate values of Disney with regards to customer service. Decentralize management Disney should hire local consultants to provide insight of local governmental ordinances, as well as customs that the business should follow.Decision making should be more decentralized, away from the U. S. parent company. Procedures should be made specifically for France. Communications with its employees and the overall morale among employees have to be improved. Options to overcome the housing shortage should be explored to allow workers to live closer to the theme park. In addition, Disney should make a greater effort to increase the diversity of its workforce, to provide a better level of service for visitors from outside of France.Better culture adaptation and understanding of the European market Disney must better understand and meet the different habits, expectations, and needs of the European theme park visitors. In addition, a greater role should be given to European investors in planning and decision making, to provide more of a European perspective in managing the operations of the theme park. Maintain operational flexibility As the organization is still dealing with a large range of unknowns, flexible problem-solving attitudes should be encouraged to help allow Disney to learn and adapt to its new environment.Disney has achieved a strong market position in other locations, and there is no reason to believe the organization cannot achieve a similar success in Europe, provided it is willing to make the same long-term commitment. Develop more realistic planning Plans for a second phase should not have been allowed to advance until such time that the problems facing the first phase were corrected, giving them a more secure base of knowledge upon which plans and decisions could be made. Otherwise, the company risks duplicating and compounding the problems encountered with its first phase.

Respose to “He-y, Come on Ou-t!” by Shinichi Hoshi Essay

What would a life be without sunshine or moonlight, without the sound of the wind rushing through the trees, the smell of crisp autumn air, or without the feel of dewy grass brushing our feet? Our environment gives us a source of peace, happiness and relaxation. But what about a life filled with ringing cell phones, angry bosses, tight deadlines and traffic jams? Living with these aggravations causes us stress, anger and chaos, but what are the benefits? Oh, but of course! How could I forget about money! People will go to any lengths for prosperity, even as far as destroying our precious environment. Shinichi Hoshi demonstrates this mania in his short story â€Å"He-y, Come on Ou-t!†. Upon the discovery of the infinite hole, we are first introduced to man’s willingness to sacrifice the Earth’s well-being. A concessionaire claims the hole with a profitable plot in mind and launches a vigorous campaign. â€Å"We’ve got a fabulously deep hole! Scientists say it’s at least five thousand meters deep! Perfect for the disposal of such things as waste from nuclear reactors!† (154), he chanted. Since it’s not environmentally safe to dispose of nuclear waste above ground, it must be perfectly harmless to put it in ground, right? I’d hoped that the villagers would object to this ridiculous arrangement, and they did. They balked at the idea until â€Å"it was explained that there would be absolutely no above-ground contamination for several thousand years and that they would share in the profits. Into the bargain, a magnificent road was built from the city to the village† (154). I am sadly disappointed in you, villagers. You are all in the mindset of â€Å"Oh, it won’t affect us for awhile, plus we’re getting money and a new road! What could be wrong with that?† Has it not occurred to you that even though you are benefiting from this proposal, that it might be causing harm elsewhere, in serious areas such as the environment? Of course not! As human beings we â€Å"dislike thinking about the eventual consequences† (155) and are extremely ambitious, therefore being much too preoccupied with our thoughts of success and growth. Our society has become so preoccupied with visions of wealth and expansion that we’ve failed to notice the state of our weakening environment. We are â€Å"concentrating solely on producing one thing after another† (155), no matter  the price the Earth is forced to pay. I have a hard time to believe that such an intelligent species could be so horribly ignorant about such a matter. Although some are aware of the way we are wrecking havoc against our planet, so little being done to protect our earth. We all need to realize that all of our selfish and inconsiderate deeds that we are pressing upon our planet will be back to haunt us. We are sitting in the driver’s seat, chattering away on our cell phones, too engrossed to spot the danger. In the blink of an eye we see the impending collision, but it’s too late. We are all so absorbed with dollar signs that we can’t appreciate Mother Earth’s true value. â€Å"The man, however, was gazing in id le reverie at the city’s skyline growing ever more beautiful, and he failed to notice† (155).

Youth problems

I believe that the graduate study would be able to help me achieve this dream This program . graduate study . uld help me become more develop and equip on the things that I want to learn that I can be able to use In my teaching career In the future . I believe that It is not sufficient to be a graduate of a normal school or college , or to stand high in the profession of teaching . Like the students , the teacher must grow , and this growth must be long lines both professional and general _ The teacher must have knowledge of educational movements and a familiarity with the progress in educational thought and research . Hence . ith the rogress In education literature and new educauon textbooks , and adopt the new Ideas that are sound that I can learn from the graduate school The zeal with which the teacher takes up and tests them in is one of the most helpful features of education work . The graduate school would help me become an earnest searcher and investigator in my own profession al field _ Thus , this program would develop my ability to create effective learning situation youth problems By bosya TermPaperWarehouse. com – Free Term Papers, Essays and Research Documents TheHome Page? » Social Issues Since childhood , it is my dream to be a teacher . It is the noblest Job in the world there are no teachers thus , the future of our nation lies on the teacher ‘s hands . This principle is inculcated in my mind and it motivates me to pursue this dream of profession I have chosen which is to be a good teacher someday because I want to to further my studies in education where I can be a competitive teacher and a role This program , graduate study , would help me become more develop and equip on he things that I want to learn that I can be able to use in my teaching career in the future .I believe that it is not sufficient to be a graduate of a normal school or general . The teacher must have knowledge of educational movements and a familiarity with th e progress in educational thought and research . Hence , with the progress in education literature and new education textbooks , and adopt the new ideas that are sound that I can learn from the graduate school The zeal with which and investigator in my own professional field . Thus , this program would develop my Youth problems I believe that the graduate study would be able to help me achieve this dream This program . graduate study . uld help me become more develop and equip on the things that I want to learn that I can be able to use In my teaching career In the future . I believe that It is not sufficient to be a graduate of a normal school or college , or to stand high in the profession of teaching . Like the students , the teacher must grow , and this growth must be long lines both professional and general _ The teacher must have knowledge of educational movements and a familiarity with the progress in educational thought and research . Hence . ith the rogress In education literature and new educauon textbooks , and adopt the new Ideas that are sound that I can learn from the graduate school The zeal with which the teacher takes up and tests them in is one of the most helpful features of education work . The graduate school would help me become an earnest searcher and investigator in my own profession al field _ Thus , this program would develop my ability to create effective learning situation youth problems By bosya TermPaperWarehouse. com – Free Term Papers, Essays and Research Documents TheHome Page? » Social Issues Since childhood , it is my dream to be a teacher . It is the noblest Job in the world there are no teachers thus , the future of our nation lies on the teacher ‘s hands . This principle is inculcated in my mind and it motivates me to pursue this dream of profession I have chosen which is to be a good teacher someday because I want to to further my studies in education where I can be a competitive teacher and a role This program , graduate study , would help me become more develop and equip on he things that I want to learn that I can be able to use in my teaching career in the future .I believe that it is not sufficient to be a graduate of a normal school or general . The teacher must have knowledge of educational movements and a familiarity with th e progress in educational thought and research . Hence , with the progress in education literature and new education textbooks , and adopt the new ideas that are sound that I can learn from the graduate school The zeal with which and investigator in my own professional field . Thus , this program would develop my

The Cabinet of Dr Caligary Essay Example | Topics and Well Written Essays - 1250 words

The Cabinet of Dr Caligary - Essay Example 72). The film seems to equally represent the disturbed German psyche and act as prescient element of the later Nazi regime. While there are clear links between the film and the mind, many prominent film theories conflict such a depiction. This essay examines how the Cabinet of Dr. Caligari complicates Munsterberg's the Photoplay and his discussion on attention, and Eisenstein's essays on Film Form through the physical depiction of the mind. Analysis Munsterberg’s theory of attention as articulated in the Photoplay considers the nature of film meaning in terms of viewer attention. In this context of understanding, he notes â€Å"Of all internal functions which create the meaning of the world around us, the most central is the attention. The chaos of the surrounding impressions is organized into a real cosmos of experience by our selection of that which is significant and of consequence† (Munsterberg). Here Munsterberg is indicating that rather than more subtle aspects of film expression, meaning is largely a factor of the viewer’s attention. When one considers such a theory in terms of Caligari there are a number of considerations. After the initial scene with Francis in the asylum the film opens onto the highly stylized Expressionist ‘mountains’ of the town featured in Francis’ story. The German Expressionist scenery is interesting to consider as it challenges the distinguishing features Munsterberg’s theory of attention. While the director incorporates the mountain backdrop as a functional element of setting, its distorted German Expressionist influence, while not constituting the main focus of attention, nevertheless greatly affects the meaning and tone of the scene. For instance, while it clearly exhibits a denotative aspect – mountain cutouts clearly denote mountains – one can also make the case that the mountain scenery is an entirely symbolic manifestation of Francis’ distorted paradigm. While for Munsterberg film meaning is largely linked to the viewer’s attention, Soviet theorist and director Sergei Eisenstein places the primary emphasis on montage. Eistenstein writes â€Å"Shot and montage are the basic elements of cinema. Montage has been established by the Soviet film as the nerve of cinema. To determine the nature of montage is to solve the specific problem of cinema† (Einstentein, p. 3). Even as such a perspective in terms of the highly experimental Russian cinema holds true, this view is complicated when applied to German Expressionist cinema. One considers that in Caligari it is not montage, but symbolism and scenery that greatly rely meaning. After Alan dies, Francis goes to the police. The mise-en-scene displays a large, winding staircase he must climb to speak with the officers who are positioned on extremely high-chairs. This is also echoed in the giant chair found in Alan’s apartment, expressionistically representing the overarchi ng authority that looks down on the characters. When examining the authoritarian function of the chair, one might argued for the interpretation of the cultural object in terms of the hierarchical power structures that are inherent in society. The majority of the investigation is left to Francis who must relay to Jane the horrible news of Alan’

The Cybersecurity Act A free internet no more Essay

The Cybersecurity Act A free internet no more - Essay Example The internet is a vital tool in shaping the society. Digital technology is rapidly evolving and faster data transfer rate as well as internet connectivity using the mobile phone and the other devices have opened up the communication field with huge impact to the social changes. The internet is an imperative tool in promoting social changes and bringing about interaction that can help different cultures mingle. The internet has also be blamed for a demoralizing the society by fostering violence, encouraging the influx of phonographic materials, sex exploitation, illegal trade, encouraging children to sex, promotion of immoral behavior and other numerous social ills. This study focuses on censorship of the internet as a means of guarding the degradation of social values and norms and also as a means of fostering social interactions and shaping the society in a positive manner. Bell (1997) investigated the social impact of the digital communication and determined that the use of such devices would have both positive and negative effects. Castells (1996) argues that, the digital communications provide the material basis for pervasive expansion. Castells adds that, the internet will result to the formation of "a networking form of organization." Internet censorship refers to the act of withholding or controlling access to some information from the information superhighway or the internet. Filters and censorware are used towards this end. Though censorship seems to block information, it has been hailed by parents and governments as vital in protecting the social norms of young children as well as preventing explicit information that may taint the cultural lifestyle of a country or encourage young children to sex. Censorship may however be abused by nations and different companies and organization to archive a selfish goal. Evil political regimes also censor internet information with a view of hampering information flow, democracy and political pressure groups views. 2.0 Information censorship Though censorship has been used as a method of preventing young children or some members of a given culture from accessing information that may harm their religious, social and cultural norms, it has been used as a tool for discrimination. Information availed on the web is widely discriminatory. This papers studies internet information with a view of identifying the positive aspects of censorship and expose the wrongs of information discrimination at the other end. 2.1 Inequality of information

MILITARY TRANSFORMATION BETWEEN WWII AND THE GLOBAL WAR ON TERRORISM Essay

MILITARY TRANSFORMATION BETWEEN WWII AND THE GLOBAL WAR ON TERRORISM - Essay Example There have been several changes in technological, political and socio-economic arena during 19th and 20th centuries. The management strategies of all the governments in different governing bodies also undergone modifications. US military has also undergone significant transformation in these two centuries in general and post World War II period in particular (Flinor Sloan, 2008). The transformation is a continuous process and it will under go more so in future too. Based on the nature of challenges and foreign policies of other nations, US military transformation would develop its style. Earlier, the issue was World War II and several other nations were under colonial control of few nations, hence its strategies were different. However, with reduction in need for world wars and due to concentration on other economic issues, significant transformation occurred in recent years. The major challenge before all nations including US is terrorism. Military forces have to apply different app roach to tackle this deadly menace. At the same time, US military alone can’t tackle this challenge and it requires strong cooperation and coordination from other nations. Hence this necessitated the strong transformation of US military since World War II. The present essay examines the nature of transformation of US military, reasons for its transformation, various components of its transformation and future options. As discussed earlier, with the change in socio-political scenarios in USA and the remaining world, the priorities and objectives of US military witnessed a clear transformation. Hence it can be mentioned that socio-economic structural changes are one of the main reasons for significant transformation in US military since World War II period. The growing extent of global terrorism in the recent years led to change in US military style and structure. Especially after the attack of World Trade Centre in New

Summary of a book chapter Assignment Example | Topics and Well Written Essays - 500 words - 6

Summary of a book chapter - Assignment Example A strong economic and military power are critical to the formation of such a liberal global market economy. According to the hegemonic theory, the absence of a dominant economic and military power can make it difficult to enforce liberal rules. Thus, the international markets cannot operate without the existence of a liberal dominant power. Chances of a global market economy falling are high when there is no integration of such a hegemon. In addition, the risk of deteriorating economic relations into self-interested, nationalistic and protectionist competition can be profound. The debate presents that the dominant power manipulates a global market in attempts to foster a world economy grounded in a free trade. The free trade benefits all the nations that participate in such a global market. For instance, the US military in Western Europe helped in neutralizing Soviet threat. Marxism initiated a debate regarding the development and underdevelopment in nations that are still developing. The Marxists reacted to the economic liberal concept. Thus, this debate begins from a liberal perspective of problems related to development. It is apparent from this debate that asking of pertinent questions regarding development was never possible before 1950s. In some cases, individuals could ask questions that concerned the colonial development since a number of developing nations had European states controlling them. Development of colonies was not strictly a global concern, but an imperial issue. The beginning of decolonization by 1950s marked the introduction of agendum on researching about development on a global scale. Such developments led to new states including Africa and Asia becoming part of the UN and was able to raise their concerns regarding development. Mainstream perspective appears to be a dominant discourse that defines all, which appertains to develop ment. Economic liberals raised several debates on varied issues. In this

Exam questions Essay Example | Topics and Well Written Essays - 1250 words

Exam questions - Essay Example Each division in the larger firm is responsible for the maximisation of its profits and production. The central office overlooks the other divisions with the primary responsibility for formulating the overall strategy for the entire business but not directly controlling the operations at the divisional levels. Large firms have adopted the M-form as opposed to the traditional Unitary structure (U-form) in which the operations of the business are centrally managed with no independence given to any sub-division. While Chandler’s multidivisional form advocates for growth through diversification across industries, markets and products, Williamson’s M-form does not make any reference to diversification. The multidivisional form explained by Chandler supports the delegation of complete power and authority to the divisions while that of Williamson is for the retention of control by the management at the major company. The advantage of the M-form over other divisional structures is based on its ability to combine the economies of scale and different brand benefits of a large collection while maintaining the operational flexibility. It provides the central optimisation level within a company (Besanko, 2010). Unlike other divisional structures, the M-form solves the dilemma of the differences observable in profit maximisation strategies, business needs, and output across the divisions when organisations grow to be too large. Each group, with its independence and flexibility, can be kept in the centralised profit maximisation expectation. Williamson proposes a perfect coordination between the general direction of the business and the daily operations of the divisions under the M-form structure. However, there lies a limitation on the wide adoption of the M-form that arises from Williamson’s requirements for this divisional structure. The largest

Historical Communications Essay Example | Topics and Well Written Essays - 1250 words

Historical Communications - Essay Example The rebus principle is one of the several principal types of pictographs that laid the foundation for the development of modern syllabaries. The rebus principle turns the sound into a symbol which then becomes part of more complex linguistic structures (Ong 86). At the level of rebus writing, â€Å"the symbol represents primarily a sound, and a rebus is a kind of phonogram† (Ong 86). As a result, the rebus principle shaped the basis for the creation of modern alphabetic systems by enabling individuals and societies to use pictures/symbols that signified particular sounds. A combination of those sounds would be used by those societies to describe complex notions. For example, the English word Milwaukee can be written down as a combination of the mill, walk, and key symbols (mill-walk-key) (Ong 86). This is one of the easiest examples of how the rebus principle works. Apparently, the rebus principle drove the subsequent systematization of sounds and their common representation i n written languages. With the help of the rebus principle a symbol denoting a particular concept could also be used in homonyms (WALS). The rebus principle facilitated the development and use of symbols denoting abstract notions, and gradually transformed into systemic and recognizable phonetic signs (WALS). The rebus principle was extremely common in the earliest Chinese writing, and today the Chinese and Japanese languages continue to rely on hybrid phonetic and syllabic structures. Simply stated, the symbols and pictograms used to denote complex notions gradually became a common pattern of representing those notions in writing. With time, the symbols and pictograms turned into phonetic signs to be used systematically in a particular writing language. The importance of the rebus principle for intercultural communications and understanding should not be disregarded. Better understanding across languages and language systems is one of the major benefits of the rebus system. For exam ple, persons speaking different dialects and being unable to understand each other can use the rebus principle to denote complex meanings through sounds (Ong 87). The rebus principle is of particular importance for the Asian languages, especially Chinese, since the Chinese characters are represented by exquisitely stylized pictures (Ong 87). Better understanding among different language groups can also drive the development of new symbolic systems: by using the rebus principle to understand each other; different language carriers can borrow the most convenient symbols and characters from a different language or dialect. Calling the alphabet â€Å"alphabet†: far-reaching linguistic implications The word â€Å"alphabet† signifies the starting point in the development of the basic and advanced language skills. Actually, every language is believed to start with an alphabet. In reality, however, the presence of an alphabet is the sign of language development and advancement . It is the result of numerous transformations and an important feature of contemporary language systems. Even the term â€Å"alphabet† has far-reaching implications for understanding its essence. By calling the alphabet â€Å"alphabet† (or alpha-beta), it is automatically implied that the alphabet reduces sounds to spatial equivalents and more analytic, manageable units (Ong 90). As a result, instead of having a

Culture as a Determinant of Motivation Essay Example for Free

Culture as a Determinant of Motivation Essay Why is the study of Different Theories of Motivation important to managers? The World has changed at a very fast pace and will continue to do so. The view point that many prominent researchers had on motivation has also evolved with changing times. There has been a phenomenal change in the way organizations and individuals function in the twenty first century if we made a comparison with how organizations functioned back in the day. There is a significantly greater focus today on employee satisfaction, work life balance, cross cultural values, virtual teams and formal performance management processes to name a few. Globalization is one the key factors which has brought a prominent change in many organizational practices in the twenty first century. Hershey and Blanchard (1977) mentioned that â€Å"motives can be defined as needs, wants, drives or impulses within the individual which are directed towards goals which may be conscious or sub conscious†. Motivation has been defined by Robbins, Decenzo and Coulter (2011) as â€Å"motivation is the process by which a person’s efforts are energized, directed, and sustained towards attaining a goal â€Å" In this paper we will define motivation as the force which helps an individual focus on his immediate and long term goals and helps him run the extra mile. Also in this essay we will be focusing on the impact of culture on organizational behavior and the reasons why managers need to be aware of various motivational theories so that they are well equipped to handle this impact of culture change. Motivation is a very important tool that is not effectively utilized by managers. Motivation if used effectively can significantly improve the performance of teams and employees. It was thought earlier that motivation could be directed only by external factors, but it is now understood that every employee has his own set of motivators which if addressed correctly can significantly improve a manager and his team’s performance. It is the manager’s responsibility to correctly identify these motivating factors and take all steps possible to address them. But this is easier said than done. As observed in today’s environment there are many issues which create a hindrance for managers to motivate their respective teams. In most organizations because of the growing impetus of globalization and the fact that individuals from different cultures, ethnic backgrounds come on the same platform and work together, it is becoming increasingly difficult for managers to be on top o f these growing trends and continue to motivate their respective teams. It is very important for managers to understand how important the concept of culture plays in the way an employee thinks and behaves. Only when a manager is aware of the subtle changes in an individual’s behavior because of their cultural background, can he actually make a concentrated effort to analyze and evaluate methods to motivate that particular individual. Geert Hofstede’s (1980) theory of cultural dimensions describes how a particular society’s culture influences the behavior and values of individuals using a structure derived from factor analysis. This theory proposed four concepts on the basis of which cultural values could be evaluated; Individualism- collectivism, power distance, uncertainty avoidance, power distance and masculinity- feminity. As per Sledge, Miles and Coppage (2008) power distance is â€Å"the degree to which control and influence are distributed unequally in society†. In countries with high power distance it would not be recommended to give employees a lot of freedom with respect to their work. The employees would be more comfortable when they are abiding by a strict protocol and set guidelines and procedures whereas in countries with low power distance decentralization of power would be recommended where employees can be empowered and inspired to come up with creative ideas in their work. Countries like Venezuela and Malaysia are examples of nations which show High Power distance whereas Denmark and Great Britain are nations which show very low power distance. Sledge, Miles and Coppage (2008) defined the concept of individualism versus collectivism as â€Å"I and Me versus We and Us’†. Cultures where the beliefs are that one is responsible for his own decisions and the general tendency is to take care of only oneself and his own family are individualistic cultures. Collective cultures are those where people rely more heavily on groups and the general tendency is to take care of each other. Individualism is common in USA, Canada and mostly in the West whereas collectivism is more common in Pakistan, India and Brazil. In collective cultures promotions and appraisals are generally done on the basis of seniority, age and loyalty whereas in individualistic cultures appraisals are done only on the basis of merit. In countries where the culture is individualistic strong individual recognition and rewards would be very strong motivators. Sledge, Miles and Coppage (2008) expounded that uncertainty avoidance was â€Å"the degree of risk aversion†. Individuals from Countries with high uncertainty avoidance are generally very wary of ambiguous situations and they create beliefs and situations to increase their sense of security. They have very strong belief in experts and they generally arrive at decisions only with consensus of their entire group. Denmark and Great Britain are examples of low uncertainty avoidance cultures whereas Germany, Japan and Spain are examples of High Uncertainty avoidance countries. Sledge, Miles, and Coppage (2008) elucidated on masculinity versus femininity as â€Å"the desire for material possessions and recognition versus the desire for relationships and family† In masculine societies monetary rewards would make very good motivators whereas in predominantly feminine societies Flexible working hours or more time away from work for family would be very strong motivators. A feminine society is more concerned with family and personal relationships as against masculine societies where jobs are more or less gender based. Examples of such masculine cultures are China, Japan, Philippines, India, Bangladesh whereas examples of more feminine cultures are Thailand, Korea, Vietnam and Indonesia. Some researchers like William Ouchi (Theory Z) and Peters Waterman(Excellence theory) developed theories on the difference between management practices between Japanese and American business corporations . They firmly believed that most American and Japanese corporations functioned similar to the McGregor’s Theory X Theory Y where the American companies firmly believed that workers are generally unwilling to work and can be motivated only with economic benefits whereas the Japanese corporations were of the belief that the workers can be motivated by a sense of duty and loyalty. The major difference in the functioning of these organizations was also the fact the managers from the west which are predominantly individualistic cultures could not generally think about the bigger picture and this probably showed in the treatment of their employees. Hence the intrinsic factors of most employees were not catered to. Companies from the East like Japan which is a collective culture showed that managers used to generally behave with their workers like they were a part of a collective unit and this made the employees think about the companies as an extension to their individual self. This made them believe that money and economic benefits were not primary motivators. Such employees were motivated with other factors like by knowledge sharing, improving their self esteem, self respect, achievement, recognition and opportunities for more challenging work. Organizations need to pay utmost attention to the cultural and ethnic sentiments of their employees. Let’s say for instance Multinational Companies who have their setup in India also have to take many factors into consideration like the fact that every state in India has some festivals which have a very strong regional and cultural flavor. Organizations have to keep in mind that even within Cultures there are many sub cultures and the sentiments of the employees within these sub cultures also need to be taken care of. Like for instance in India in the state of Maharashtra the festival of Ganesh Chaturthi is of very high cultural and emotional significance whereas in the state of Punjab Baisakhi as a festival is of very high importance. Organizations need to take these aspects also into consideration and keep a correct balance when they are deciding holidays for the employees in a particular culture or sub culture. If the management does not pay attention to the sentiments of their employees, this will send the wrong signals to their employees and they will be unable to identify themselves with the ideals of the company. In such situations motivating employees would become very difficult. Having seen the impact of culture on the behavior of employees and individuals it would be very advantageous for managers to understand the underlying and basic crux of motivation theories. These theories when used in the right context with employees will help motivate them and improve their performance. Herzberg’s Two Factor Theory of Motivation (1968) emphasizes on core job factors and distinguishes them into two categories Hygiene Factors and Motivational Factors. Herzberg further added that the Hygiene Factors like Pay, Company Policies, Fringe Benefits, Physical working conditions, Status, Interpersonal Relations, and Job Security were only factors that were extrinsic to the work environment and on ly prevented dissatisfaction. These factors never motivated individuals but only prevented the individuals from getting dissatisfied which might further lead to de-motivation. He further added that the motivational factors were intrinsic to an individual and were inherent in work. The motivational factors like recognition, Growth Opportunities, Responsibility, Leadership Quotient, and Meaningfulness of work were what were instrumental in creating satisfaction in an employee and motivating him. What is interesting to know is that in different cultures the motivators and hygiene factors are slightly different. In collective cultures sense of fulfillment and working towards company goal is considered far more important that individual pay and remuneration like in western cultures. Managers need to strike the right balance with employees to properly inspire them to perform better. In order to be able to do this they need to have sufficient background knowledge of the culture quotient of an employee along with certain theories of motivation which might be applicable to those employees. In recent times of financial crisis it has become even more important for managers to understand the key factors which can motivate their employees. Organizations in recent times have become hard pressed to offer economic benefits and rewards to their employees. In such situations it would a great advantage to managers if they have sufficient knowledge of motivation theories like the Equity theory of Motivation which states that every individual has an ingrained instinct to continuously evaluate what is it that he is gaining from the company with respect to what he investing in the company. Individuals also continuously compare themselves with their peers and colleagues. Such theories will help manages keep a right balance and ensure that certain factors which can give impetus to an employee’s dissatisfaction are sufficiently curtailed. They will then start focusing on improving an employee’s soft skills like interpersonal communication, instilling a sense of duty and loyalty towards the organization, making the employees strive for self improvement. Recognition and praise for good work will also be used more effectively used to motivate employees. The uses of motivation theories have become even more important as in most organizations virtual teams have become the order of the day. Employees work with their associates and colleagues whom they have never even met. It has become even more instrumental for managers to instill a sense of collectivism in their teams so that individuals working in a group can transform into a team in an actual sense. As per the survey done by Mckinsey(2010) it was found that most employees in organizations feel de motivated when they are unable to idolize themselves with the leadership of the company. It was also found that the many employees in the organization would feel even more motivated if they were offered a few words of praise from their boss. Like for instance if a manager appreciates the efforts of an employee who is a part of his virtual team whose first language is not English, this will really do wonders for that specific employee. All the small bits when put together make a collage. The study of motivation theories has now become of paramount importance to managers as they really need to understand that small bit which will motivate their team and their associates to do better than they actually can. This is what will separate a manager from a leader and will elevate the performance of a group of people to a team. Bibliography References * Hofstede, G. (1980). Motivation, Leadership, and Organization: Do American Theories Apply Abroad? Organizational Dynamics, 9(1), 42-63\ * Hersey P, Kenneth Blanchard (1977). Management of Organisational Behaviour. Englewood Cliffs: Prentice Hall * Sledge, S., Miles, A. K., Coppage, S. (2008). What role does culture play? A look at motivation and job satisfaction among hotel workers in Brazil. International Journal Of Human Resource Management, 19(9), 1667-1682. doi:10.1080/09585190802295157 * Blackwell RJ, Miniard PW, Enrgel JF (2007). Consumer Behaviour, 9thed., Thomson Press, London. * Decenzo DA (2001). Fundamentals of Management: Essentials Concepts and Application. Prentice Hall, New Jersey. * Deresky H (2007). International Management: Managing Across Borders and Cultures (6th Edition). New Jersey; Prentice Hall * Koenigs, R. (1982). An Interview with Dr. William Ouchi. Training Development Journal, 36(3), 38 * Herzberg F (1968). ‘One more time: how do you motivate em ployee?’ Havard Business Review, Jan-Feb, 53-64 * Hofstede G (1991) Cultures and Organizations: Software of the mind.McGraw Hill. * Hofstede G (1980). Cultures Consequences: International Differences in Work-Relate Values. Newbury Park CA: Sage. * Dewhurst, M., Guthridge, M., Mohr, E. (2010). Motivating people: Getting beyond money. Mckinsey Quarterly, (1), 12-15

Importance of Efficiency in Building Maintenance Practices

Importance of Efficiency in Building Maintenance Practices Abstract Building maintenance practices are very crucial no matter what kind of building whether residential or commercial.The practices must be carried out by the management properly and efficiently to ensure the target of the management can be achieve. Nowadays, many issue arise regarding building maintenance including quality of services provided, unmaintained facility and many more. So to reduce or avoid all these problem, the management team should come up with new approaches. Not just maintained , but they must ensure the activities carried out is efficient and effective. There are several strategies that can be practices which are applying managerial function, using computerized maintenance management services (CMMS), and out-tasking. Under managerial function system, it provide basic things that the management need to go through including plan, do, check and act. The sequences of this function are very significant and have it own roles. Besides that, the management must aware that tec hnological also can be applied in maintenance practices due to current state of advance technology. It is proven that, CMMS are one of the updated system that been applied by big and establish management. This is because, CMMS really helpful and make the maintenance works become easier. Last but not least is out-tasking. This system have many benefit and apart from that, it will help the management to complete their maintenance work without hiring expertise. The expertise only appointed when they are needed. Efficiency in building maintenance practices are important in order to ensure the limited resoursces such as time, cost, manpower are being fully utilized. 1.0 Introduction Nowadays, building maintenance practices always been improved allign with technological changing. This is done in order to ensure the practice is up to date and satisfied all the parties involve. As we all known, under this practices many parties either directly or indirectly involve including management body, owner of the building, tenant and so on. Moreover,of late many management body realize and shift their focus of services onto customer oriented where customer satisfaction are their priority and always put on the first place. On account of that, the management body on what so ever condition must ensuring the efficiency of their services performance is always keep in maximum level. Generally, efficiency is quantitatively measurable concept which is can be determined and measured by percentage of output to input. (n.a, 2011). Efficiency also where doing things in the right manner. Whereas building is a human-made structure constructed as a place for work, shelter and many other purposes for the occupants use.(n.a 2011) Maintenance in a simple words mean an activity to keep and restore the subject in order to ensure it can be operated as well as it suppose to. According to Brian Wood, maintenance is keeping an item or restoring it to acceptability position. According to British Standard 3811, maintenance as work undertaken in order to keep or restore every facility,i.e every part of a site, building and contents, to an acceptable standard. Building maintenance as a whole mean an activity where building is keep and restore to its acceptable condition as well as to ensure it can be operated and well functionated. Building also like a human being, it need to be maintained all the time to avoid it from obsolete and damages. So cannot be denied that building maintenance practices is a crucial activitya and must always be carried out efficiently. Generally, building maintenance practices cover a huge area of activity. The activity including cleanliness, landscaping, security and etc. 2.0 Importance of Efficiency in Building Maintenance Practices Why building must be maintaianed efficiently? Just now we all know that building almost like a human being which is need to be maintained. Basically, there are several perspective on property. Property can be seen as physical asset, financial asset, and functional asset. So the activity that carried out for building maintenance practices are always related to it own perspective. In term of physical asset, the objective are to maintain and enhance condition of the building. Whereas for financial asset, the objective is to maximise income, ensure capital growth and return on investment. For functional asset, the objective is to ensure the building is fit for purpose, minimise occupation costs and efficiency of occupation. Normally we can divided into several reason for being efficient in building maintenance practices. 2.1 To ensure building always have good appearance. As we all known, buildings are exposed to many causes of deterioration. Some of them are weather and aging, wear and tear, and vandalism. If human need bath to clean up body and look fresh, building also need to be painted so that it look nice and attractive. So then people or occupant feel calm and easy to enter such premises. For instance like shopping complex. If it is maintained efficiently, the consumer will always feel free and enjoy shopping in that particular building. 2.2 To ensure the building is always safe and free from unnecessary incident. Usually buildings are fitted with many kind of mechanical and electrical installation. So without efficient maintenance, the building services in that particular building definitely cannot be operated as well as it suppose to. As we can see in office building for instance, it fitted with elevator, escallator, travellator, air-cond and etc. So if all these are maintained efficiently, definitely unneccessary incident or claim can be avoided. 2.3 To retain the value of the building Different building have different value. The value of the building generally indicated by the performance of the building itself. So when the maintenance is efficiently carried out, the value of the building can be retain. For instance like premises that well maintained have higher valus as compared to those unmaintained. 2.4 To enforce the regulation Last but not least, efficient building maintenance practices are actually carried out to enforce regulation. In order to fullfill the regulation of schedule H of Housing Development (Control and Licencing) Act 1966 (Act118) developers need to manage and control common property of the building.This is to ensure all interest of the party inside the building are always secured and at the same time the facilities provided in the building are been well maintained. 3.0 Strategy to Ensuring Efficiency In Building Maintenance Practices 3.1 Apply managerial function Basically, managerial function is the key point of successful in building maintenance practices. The basic managerial function is Plan-Do-Check-Act (PDCA). On what so ever condition, the first thing that we must to do is planning. This is because planning is a king-pin in managerial function. Same goes to maintenance practice, we must plan the maintenance activities that want to carried out on the first place. As a management body, the most important thing is we must set out objective of the organization. When there is a clear objective, the organization have it own target or aims to heading their organization. Then they must clear cut on their strategy to achive those target. Planning also including several fundamental element including preventive and corrective action, work schedule and etc. Second managerial function is do. As a management team, they cannot just stop at planning stage only but it must followed by the next stage which is implement all the planning that been set earlier. Implementation of the planning also must be in proper way or manner. Third managerial function is check. This is basically done after the implementation of the maintenance activities. This stage also known as post-mortem. At this stage, the management team will evaluate all their performance and check whether it achive it target or not. Last but not least managerial function is act. This is can be said the last stage that crucial because after check stage have done, some action have to take to correct or enhance the performance. It is whether only several part or entire strategy that have to be shift or change in order to get better result of performance. From all that we can said that managerial function are really crucial, have many advantages, suitable and reliable to be adopted and apply in building maintenance practices because it can lead to efficient maintenance. This is because by applying all the managerial fuction, the management team can maintain the building with less cost, effort and time cycle. 3.2 Computerized Maintenance Management System (CMMS) In the age of advanced technology, there are many computerized system that have developed in order to help the organization to do maintenance practices more effectively and efficiently. Nowadays, the software that mostly used by the maintenance organization is CMMS. CMMS is very helpful as it containing databases that related to maintenance operation. CMMS have several package deal with some of the following: (i) Work Order CMMS will help the maintenance workers by producing schedule maintenance procedure as a code of conduct and it also help to track relevent information regarding the maintenance activities. So the maintenance workers can just refer to the work schedule on what they have to carried out. (ii) Asset Management CMMS have the records that containing important information related to the particular building. For instance, CMMS records the information of specification, service contract, purchase date and anything else deem to be helpful to the maintenance works. (iii) Inventory Control CMMS in the same time will assist the management of spare part, equipment, and etc including the reservation of tools that is needed for a particular works. With these packages, CMMS looks as a system that should be use by the maintenance organization. It is very helpful and easy to handle and the most important things is that it help the organization to maintained the building efficiently. 3.3 Out-tasking Out-tasking is one of the organisational set up that can be applied in building maintenance practice. Generally, out-tasking is said to be when part of the maintenance work are handed over to the other service partner for certain period of time. For instance like air-conditioning system. Usually, inhouse system have it own maintenance worker s that do maintenance towards air-conditioning system. But for certain circumstances like changing belting or other equipment for that system, the organization have to out-tasking the work to other service partner. Usually this happen due to lack of expertise. However there are also an organization that carried out this method of organizational set up as strategy. Advantages of out-tasking (i) Reduce cost Management team can still keep total control all over infrastructure and services with low cost of maintenance as compared to out sourcing it to the other company. This is because the expertise only hired at certain time only when needed. So the payment that will be paid by the management team is much lower as compared to out sourcing it. (ii) Quality of performance When the organization out tasking the maintenanace work to the expertise, definitely the quality will be much better because they only need to focus on the task given. Compared to maintenance workers, they are multi-tasking and not expert on specific area in building maintenance. (iii) Span of control For out tasking, the gap between the management team and service partner are close. This will lead to good interaction and communication between these two parties. Besides, the employer also easy to supervise in order to ensure that the maintenance work is done properly and follow the particular procedure correctly. As compared to out sourcing, the entire maintenance work are out source to the maintenance team. 4.0 Conclusion As a whole, we cannot denied that building maintenance practices are very crucial in many point of view. Not only the building itself get involve but the practices also related to other parties whether directly or indirectly. On account of that, the management must bear in mind that efficiency in building maintenance practices play an important roles in order to ensure the particular building can operated properly. Building maintenance practices can be said like a frame work towards a building. Without a strong and solid framework, definitely the building will be collapsed. So to ensure the building maintenance practices will be managed efficiently and effectively, every organization that is responsible to maintain a particular building must critically regulate their strategy in order to achive their target. Every personnel in the organization must understand their roles and fulfill their responsibilities so that they can avoid or at least minimize problems related to building that need to be maintained. With efficient building maintenance practices, the organization can get better profit as they maintain the particular building with less time, cost and manpower. Other than that, the users or occupant of the building will also enjoy much better and convenient of using the building. http://d1072223.domain.com/Bulletins/B_Maintenance_Why.html work undertaken in order to keep, restore or improve every part of a building, its services and surrounds, to a currently accepted standard, and to sustain the utility and value of the building (Seeley, 1976). The objectives of building maintenance are therefore (Alner and Fellows, 1990) http://www.cocus.de/en/out-tasking.html

Dengue Fever and the Immune System

Dengue Fever and the Immune System Dengue virus cause variable range of dengue shock syndrome with fatal dengue varies from undifferentiated. Because of the increasing incidence and geographical distribution of dengue in the past 50 years, dengue has become increasingly recognized as one of the main infectious diseases in the world. This research will study the aspects of immune system and dengue. Also offers the importance of dengue virus infection and discusses the current knowledge of dengue fever. Dengue is a disease caused by a mosquito of dengue virus. In the last century, the dengue goes up in severity of illness and the geographical distribution is now the most common infections of human Arthropod-borne viruses in the subtropical and subtropical regions of the world. Dengue is endemic in more than 100 countries around the world. It causes nearly 50 to 100 million cases per year, including 250,000 to 500,000 dengue hemorrhagic fever or dengue shock syndrome. World Health Organization reveal that the two fifth of world population is at a threat of dengue virus infection. It was stressed that globalization and climate change has a major impact on the emergence of dengue virus in new areas. Dengue is also a major economic burden on affected areas, with annual cost estimated at several billion dollars. Since there is no vaccine against dengue virus, is the primary means of preventing diseases targeting mosquito vectors and to break the cycle of transmission. This requires a large and well-organized, as well as financing of intervention programmes. Although there are programmes in countries affected, in Sri Lanka, which is currently in service in disease vector control strategies were not sufficient to combat dengue. New tools and novel approach are therefore urgently needed. The incubation period of dengue is around four days. A person about to reduce fever and to provide occasional macular or maculopapular rash. It was difficult to distinguish dengue viral diseases, person usually recovers 5 days. In the most serious cases, fever and rash are accompanied by headache, ritrorbital pain, myalgia, back pain, sore throat and abdominal pain. Becoming lethargic patients suffering from anorexia and nausea. The DHF as dengue hemorrhagic fever has similar incubation period and number same symptoms. However, the fever is more severe and the tiredness and lethargy more extreme. The patient may increase vascular permeability and abnormal balance. This can cause the individual to reduce the volume of blood, leading to low blood pressure and go in dengue shock syndrome (DSS) and die. Dengue virus infection continues to present a major and escalating global public health problem. Fight against vectors of the programs have been largely unsuccessful or local benefits in the short term only and therefore will continue to develop the vaccine is likely to be the most effective control strategy. Diseases of infection by the dengue and participation apparent protective immune response and disease has proven to be complex and difficult to understand and therefore required more research on these subjects. It is recognized that important steps to accelerate the dengue fever vaccine established an international network of centers for the clinical trial. Evaluation of vaccine experimentation is time-consuming and therefore you should not stop this process by theoretical considerations. Then only will be an initiative of the dengue vaccine in children in a position to assess the effectiveness of a variety of weapons to use in the fight against dengue. 1.0 Introduction Dengue fever is a disease caused by virus which is carried by mosquitoes. Then, these mosquitoes transmit the virus to humans. The virus that causes dengue fever has called an arbovirus, which is the short form for viruses transmitted by arthropods. Mosquitoes are arthropod type insects. Mosquitoes transmit this virus and responsible for passing it along to humans in a several areas. These countries include the Far East, Middle East, Africa, the Islands Caribbean and countries of Asia such as the India, Sri Lanka and the Thailand. In these areas, Arboviruses of dengue fever is widespread, which means that the virus naturally and repeatedly and repeatedly lives at those countries (1). To understand how the dengue fever is transmitted, several conditions must be defined. The meaning of the word host is an animal or human that can be affected with a particular disease. The meaning of the word vector is a body that can carry a particular virus causing agent such as a virus or bacteria with no actually develop the disease. The vector can then go by the virus or bacteria to a new host (2), (3). Most common diseases include the cold, many viral causes of diarrhea and flu or the influenza spread because the viruses that cause these diseases can be transmitted directly from one person to another. However, dengue fever cannot be transmitted directly from one person infected with another. The dengue virus must need an intermediate vector, a mosquito which takes the virus from one host to one more. The mosquito that takes the Arboviruses, reliable for dengue fever is the similar kind of mosquitoes that can transmit other diseases such as yellow fever. This mosquito is named as Aedes egypti. The more often victims are children less than 10 years (4). 2.0 Dengue Viral Infection When a person feeds by an infected mosquito, it injected dengue virus in the bloodstream. The virus infects close to skin cells called keratinocytes the most common type in skin cells. The dengue virus has also infected and reproduced within a specialized immune cell in the skin, a dendritic cell type called a Langerhans cell (5). Langerhans cells detect the pathogenic invaders and display molecules from the pathogens known as Antigen, on their surface. Langerhans cells then pass through to the lymph nodes and warn the immune system to prompt immune response as a pathogen inside the body. Lymph nodes are small organs that placed all the way through body, linked by vessels that form a set of connections named as lymphatic system (6). Lymph nodes are located in the body to help the fight against infection of immune cells. 3.0 The immune response When a pathogen as dengue virus invades the human body, the body to defend itself by defense of the body against pathogenic invaders is the immune system, which consists of two parts. First part is called as the innate immune system and it provides the body with urgent and regular defense to any pathogen that invading. The innate immune responses quickly identify and react against to pathogens. However it doesnà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t afford a person with immunity in the long term against an invasion of pathogens. Second part of the immune system called as the adaptive immune system generates cells that target more precisely and effectively towards pathogens and affected cells. The cells created by the Adaptive immune system consist of some B cells secreting antibodies and cytotoxic t cells. Immunoglobulin or Ig antibodies concealed by the cells B specially recognize and attach to foreign molecules. Cytotoxic T cells kill cells that are affected with pathogens. Adaptive immune system spends much time to react pathogens that invades the innate immune response (7), (8), but it is a person with immunity against a pathogen in long term. 4.0 Dengue Virus Tricks the immune system When the dengue virus infected mosquito bites the skin of the person, then the person also becomes a dengue infected. The dengue virus infects Langerhans cells, a type of dendritic cells in the skin. Infected cells of Langerhans produce interferons can help to limit the continued spread of the infection. Other infected cells to travel to the lymph nodes carrying viruses that infect more cells of Langerhans. Viremia is resulted by the spread of dengue virus when the high level of bloodstream affected. In order to fight against infection, the immune system construct antibodies to defuse the virus particles of dengue and the complement system is enabled for antibodies and white blood cells to get rid of virus. The immune response also consists of cytotoxic T cells also called as lymphocytes that identify and destroy infected cells. Langerhans cells once infected by dengue virus, they travel on the site of the infection of the skin to lymph nodes. The immune system responds to Infected Langerhans cells are viral antigens of dengue fever on their surface, which enables the innate immune response in alerting the two types of white blood cells called macrophages and monocytes that fight against the virus. In general, monocytes and macrophages consume and wipe out pathogens. But as an alternative of destroying the dengue virus, both of white blood cell types are pointed and infected from the virus. Dengue virus tricks the immune system to circumvent the protection and affect more cells (9). As the affected monocytes and macrophages to go through the lymphatic system, the dengue virus spreads all the way through the body. Throughout his trip, the dengue virus infects lots of cells, including lymph nodes and bone marrow macrophages of the spleen, liver and blood monocytes. Widening and the spread in the outcome of vir us Viremia is a situation in which there the bloodstream contains a high level of dengue virus. Mainly there are four different tensions of dengue virus. These strains are very similar, therefore the immune system recognizes all after seeing one. But the recognition is not protection. Each T cells of humans are automatically identified a specific model or an Antigen. In the first viral infection will be captured and processed by the above mentioned antigen presenting cells. These viruses will be open to T cells forcing them to become activated. And even the B cells will meet their floating free Antigen and make active. B cells create antibodies. They are used to tag the virus to encourage their uptake by macrophages called as opsonisation and inactivate them (10). The first infection is identified as dengue fever and lasted 6 or 7 days (11). Its symptoms closely look like as a severe flu. Most people get over it with no incident. If one person become affected from fever again things could leave in the wrong. Four types of dengue strains that all are extremely similar. If you are infected with a dissimilar strain that you met the first time, you contract dengue hemorrhagic fever. The reason for happening this is it turns out that the first infection antibodies attach to virus particles but not inactivate them. The strains are dissimilar enough to stay active in the existence of antibodies against another strain. These are called non neutralizing antibodies. These antibodies will always result in the opsonization if the Macrophages are readily transmittable virus. These speeds up the course on a point infection such as hemorrhagic symptoms are observed. It is one of those interesting times where our immune system not succeeds us. If people were vaccinated for dengue and if someone missed one out of those four vaccines has been inactivated by the improper storage, they would be very susceptible to dengue hemorrhagic fever. 5.0 Immune system Defeats the Dengue Virus Although the dengue virus has trapped immune system to infect cells and widen all the way through the body, the immune system contain further protection against the virus. Infected cells produce and release the tiny proteins named as interferons that are part of a huge collection of proteins named as cytokines. Interferons have the capability to interfere with viral replication and they activate the innate and adaptive immune defenses. They help the immune system recognizes cells infected by dengue and help protect cells not infected infection. The immune system, fight against dengue infection so the person will experience a fever (12). As the Adaptive immune response begins to fight against dengue infection, b cells produce antibodies IgM and IgG which are released into the blood and lymphatic fluid, where they specifically identify and deactivate dengue virus particles. In another immune response adaptation, killer T cells or cytotoxic T cells, recognize and kill cells infected with the dengue virus. Active innate immune response of the complement system, response that helps antibodies and white blood cells get rid of the virus. Together with the innate and adaptive immune responses defuse infection of dengue and the patient will recover from dengue (13). If there is a huge degree of virus in the bloodstream an infected person is experiencing acute dengue symptoms. As the immune response against infection by the dengue, personà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s B cells begin to create antibodies called IgM and IgG which are released into blood and the lymph fluid and then they identify and defuse the dengue virus and the viral such as dengue NS1 protein molecules (14). The immune response get rid of the virus and leading to recovery. 6.0 Secondary infections of Dengue After a dengue infection for the first time person is protected against infection with the three serotypes of dengue rest for several (2-3) months. Unfortunately, ità ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s not a long-term protection, and after this short time period, person can be affected with any of the three serotypes of dengue that are outstanding. Around 1960s, Dr Scott Halstead and some of his colleagues are studying in Thailand dengue virus (15), (16). They noticed that the people who had been infected to dengue virus second time had a bigger risk of severe dengue compared with who had not been infected previously. They were asking what makes a second infection of dengue, not as well as the first. In general after an infection from a pathogen, the body keeps in mind the infection for long because the cells named as memory B cells and memory T cells remain inside the body. Since they remember the first disease, memory cells can respond quickly to provide an adaptive response, when infection occurs for the second time. Memory cells can stay behind in the body for many years or even a lifetime. These memory cells help fight a second dengue infection. More often worse than the first infection second dengue infection. Halstead proposes a phenomenon called dependent improvement of antibodies to the infection to explain these observations. There are four types of dengue (serotypes), but the cells of memory do the immunity against reinfection by serotype of dengue fever that caused the first infection. When a person is infected with a second dengue serotype, Halstead suggested that antibodies to the first infection actually help spread of dengue virus infection and increase the amount of virus in the blood, Viremia. This phenomenon can also occur in children who received antibodies against dengue of their mother while in the uterus. Curiously, rather than destroy the virus, existing antibody and the antibody newly produced by the memory can of b cells actually help the virus infected host cells more effectively. Ironically, the consequence of dependent development of antibodies is the response of the immune system in fact makes the clinical symptoms of the dengue fever situation and raises the risk o f serious diseases of dengue. In a second dengue infection cytotoxic T produced by the immune system cells provide only partial immunity against the new serotype of dengue (17). Cytotoxic T cells are not responsible for effectively remove the virus from the body and they issue some excess amounts of molecules named as cytokines. In general quantities and cytokines help out the immune response. Though in large quantities, cytokines may produce severe inflammation and tissue such as capillary leak; eventually contribute to the development of serious diseases of dengue. 7.0 Factors That Contribute to Severe Dengue Infections Prevention of dengue fever means reducing the mosquito population. Any resources of standing water such as buckets, vases, etc. where the mosquitoes can breed must be eradicated. Mosquito repellant is suggested for those areas where dengue fever is widespread. To help break the cycle of spread, sick patients those who are suffered from the dengue fever must be placed in bed net, then the mosquitoes cannot bite them so that they wonà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t become arboviral vectors (18). Became the prevention and the fight against dengue, dengue hemorrhagic fever and urgent distribution of geographic expansion and increase the spread of the disease over the last 20 years. Unfortunately, the tools available to prevent dengue are very less. There is a no any vaccine invented yet, and the limited option available to fight against mosquitoes. Clearly, the emphasis should be on prevention of the disease, and if the trend emerging diseases must be reversed (19). If the effective prevention of the disease and several integrated components, including active laboratory surveillance and emergency response and medical community education to guarantee successful management of the situation, mosquitoes community integrated pest and use of effective vaccines when available Disease Control active is an important part of prevention program against dengue. In addition to monitoring secular trends, the purpose of monitoring should be to give warning or predictive capability for the transfer of the epidemic, and the reason is that if you cannot predict epidemics can be avoided by starting by fighting against mosquitoes emergency. For the prediction of epidemics, health authorities and should be able to precisely control the transfer of dengue virus in the community and be able to say at any time that the virus is transmitted virus serotypes rotation and related this kind of disease with dengue infection. To do this, the system must be on site. 8.0 Causes and symptoms Dengue fever can caused when a mosquito bites a human carrying the Arboviruses and transmit the virus to a new host. When the live virus inside body, it moves to various parts where it crashed. The virus is able to then go through the bloodstream. The existence of the virus within the blood vessels causes modifications to these blood vessels. The vessels enlarge and blood leak through the vessels. The spleen and lymph nodes become swollen. A procedure called disseminated intravascular coagulation (DIC) happens, where chemicals relevant for clotting are used up and it will guided to severe bleeding which is called as hemorrhage. When the virus has been spread to the human host, happens a period of incubation. During this time it last approximately five to eight days, the virus multiplies. The signs of the disease come out at once and consist of headache, high fever, chills, eye pain, lymph nodes swollen, red eyes, back pain, red hunting in the face, extreme weakness and severe pain in the limbs and joints (20). This early duration of the disease is about 2-3 days and after this duration, fever decreases rapidly, and the patient sweats strongly. After about a day to feel relatively well, the patient temperature increases again, but not as much as the first time. Begins a rash of small red bumps on arms and legs, spread to the chest and abdomen. It hardly ever affects the face. The palms and the soles of hands and feets swollen and turn bright red. The combination of characteristic of fever, rash and headaches are named as the dengue triad. Many people get well completely from dengue fever, even if the weakness and fatigue may last numerous weeks. When a person has been suffered by dengue fever, his immune system guards produce for about a year cells that prevent reinfection from dengue virus (21). More serious diseases can occur in some people. These persons may meet with dengue fever for the first time. Anyway, in some situations, that a person may have already had dengue recovered at a time and then is re-infected with the virus. In these cases, the infection first guides the immune system to identify the attendance of the Arboviruses. When the immune cells the virus infections later, the immune system reacts. These types of disease called dengue hemorrhagic fever (DHF) and dengue shock syndrome (DSS) (22), engage more strict symptoms. Fever and headache are the opening symptoms, but signs of dengue fever are not present. The patient improves a cough go after by the appearance of small purple patches named as petechiae on the skin. The petechiae are areas where the blood is leaking from the ships. Large areas bruises appear as the getting worse bleeding and abdominal pain can be strict. The patient may starts to vomit a material that is similar to coffee. It is actually a si gn of hemorrhage in the stomach (23). As the blood vessels turn into more injured, they escape more and carry on increasing in diameter called as dilation, causing a decrease in blood flow to the body tissues. This condition of reducing the blood flow is called as shock. Shock can cause damage to the organs of the body especially the heart and kidneys, because the low blood flow deprived oxygen (24). 9.0 Diagnosis Diagnosis should be detected in native areas each time that a high fever continues for 2-7 days, especially if go together with by a ability to hemorrhage. The signs of shock should suggest the development of the disease to the dengue. There are several types of Arboviruses but one of them causing dengue fever that can be isolated from the blood serum (25), (26). The serum is the fluid that the blood cells are floating. Serum can be verified because the phase in which the virus moves into the bloodstream is longer in DF than in other arbovirus diseases. Numerous tests are used to find reactions between the serum of the patient and antibodies produced in the laboratory. Antibodies are particular cells that identify the markers or antigens present on the attack of the body. During these tests, the antibodies are mixed with a sample of the patient serum. Health care workers and then looks for reactions that would occur only if the virus antigens are present in the serum (27). 10.0 New diagnostic technology In recent years, he has developed several new methods of diagnosis and has proved very useful in the diagnosis of dengue. After reviewing this issue in depth over the past. Here follows a brief description of the various methods below. 10.1 PCR Reverse transcriptase PCR (RT-PCR) was build up for numeral RNA viruses in recent years and possible to modernize laboratory diagnosis of dengue (28). RT-PCR provides a rapid diagnosis specific serum. This method is fast, simple, sensitive and reproducible if handled properly it can be used to discover viral RNA in human clinical specimens and autopsy tissues, or mosquitoes. There were number of methods developed involving primers genome in different places and different methods to detect RT-PCR products in recent years (29). 10.2 Immunohistochemistry A major problem in the laboratory diagnosis of dengue confirmation of fatal cases. Only one sample is obtained serum and serological tests of limited value. In addition, most patients die at the same time or shortly after defervescence as the virus isolation is difficult (30). With novel techniques of building, it is now possible to detect antigens of dengue viruses in a variety of tissues. 11.0 Treatment No treatments are available to reduce the course of dengue hemorrhagic fever or dengue shock syndrome. Drugs to reduce fever and decrease muscle pain and headache pain (31). Fluids are given through a needle into a vein to prevent dewatering. Blood transfusion may be necessary if serious bleeding happens. Oxygen should be given to shocked patients (29). 12.0 Conclusion The immune system is the bodys defense against viruses dengue Home. When a person is infected with the dengue, response to innate and adaptive immune system to join forces to fight against the virus. B cells create antibodies which specifically identify and defuse foreign particles and viral cytotoxic T cells to recognize and destroy cells that are infected by the dengue virus. For people who can develop later with another type of dengue virus experience called antibody based on the promotion. This situation occurs when the immune response leads one clinical symptoms of dengue worse, which increases the risk of severe dengue.

Creating Tension in Act 2 of The Crucible by Arthur Miller Essay

Creating Tension in Act 2 of The Crucible by Arthur Miller Arthur Miller's play The Crucible is set in Salem in 1692. At that time there was a lot of tension, as many people were being accused of witchcraft and being against God. In the play Miller shows how the accusations affected everyone in Salem. Miller creates a sense of tension by setting the scene in a "low, dark room." This room is quiet and gloomy as very little light is getting in. Miller does this to create an atmosphere which is unhappy and depressing. The tension is already high as the scene before ended with satanic accusations. The room is bare, which is unwelcoming, and it seems unlived in as nothing is out of place. Miller uses the scenery to bring atmosphere to the stage before the characters enter, he also uses the bareness to get the audience to focus purely on the actors and the dialogue. The stage directions show how John and Elizabeth act when they are around each other, for example "a sense of their separation arises". Here we can see that even though they are married they seem very alone, the cause of this is due to their different personalities. "She doesn't want friction, and yet she must". Elizabeth dislikes the way John treats her. She also is upset with him as in previous scenes we see that he has had an affair with Abigail. Miller uses the affair and the fact that John is keeping secrets about the background to accusations, to build a sense of conflict between Elizabeth and John. The language used is from the period the play is set in, the 1600's. The dialogue in this scene, begins quite softly but becomes harsh, as Elizabeth and John argue at the climax of the scene. When Elizabeth and John converse they begin poli... ... John is shown as a deceiver, as he is in the dominant of the two and keeps secrets from Elizabeth. We see proof of this when he adds more salt to the food that she had prepared earlier, without her knowledge, and later compliments her, "it's well seasoned". This is an empty complement. He further expresses his dominance by ordering her around "Woman. I'll not have your suspicion anymore". Men of this period where at a higher position in society they where seen to be strong and forceful, this is why John tries to press his dominance on her. Miller draws attention to this side of his character in order to heighten the sense of conflict between them. In The Crucible Miller wanted to create a sense of tension and conflict. He successfully used the beginning of act 2 to achieve this by clever use of lighting, sparse scenery, characterisation and dialogue.

Ted Hughes’s Pike versus Sylvia Plath’s Mirror Essay -- Ted Hughes Syl

Hughes’s â€Å"Pike,† Plath’s â€Å"Mirror† Abstract: Sylvia Plath’s 1961 poem â€Å"Mirror† can be read as a rejoinder to Ted Hughes’s 1958 poem â€Å"Pike.† Plath shrinks her husband’s mythic grandeur to reveal a psychodrama of the self as a vanishing faà §ade. Sylvia Plath’s 1961 poem "Mirror" builds up to the appearance of a terrible fish, an internalized counterpart of the watching consciousness under the dark pond of Ted Hughes's 1958 poem "Pike." Whereas Hughes's poem evokes the spirit of the place and the genetic residue of England's violent past, a version perhaps of Clarence's dream of the sea of fish-eaten victims of the Wars of the Roses in Shakespeare's history play Richard III, and the sunless sea from where ancestral voices prophecy war in Coleridge’s â€Å"†Kubla Khan,† Plath's "Mirror" narrates a lifetime of interactions with a nameless, faceless woman and imagines aging as disfigurement. In Hughes’s poem, pike are both weapons (cf. a â€Å"pike† as an instrument of warfare) and vital presences in the physical world that provide inspiration for his poetic vocation. In Plath’s poem, a fish resides in the mirror, a monstrous figuration of coming to recognize oneself as an aging, vanishing faà §ade. The poet speaks through the voice of her mirror. Exploring timeless, primitive, ruthless fish, â€Å"Pike† chronicles a series of vignettes that, observes Matthew Fisher, begin in plain diction, giving an objective, scientific description: â€Å"Pike, three inches long, perfect/ Pike in all parts, green tigering the gold.† The word â€Å"tigering† in the second line, pace Fisher, perhaps evokes William Blake’s â€Å"Tiger, tiger, burning bright/In the forest of the night,† an image of the destructive, devouring element of Creation. The green and go... ...Hughes’s Pike,† Explicator 47:4 (Summer 1989): 58-59. Freud, Sigmund. (1919) â€Å"The ‘Uncanny’,† trans. James Strachey, Standard Edition of the Complete Psychological Works of Sigmund Freud, ed. James Strachey (London: Hogarth, 1955), XVII: 218-252. Hughes, Ted. Collected Poems, ed. Paul Keegan (London: Faber, 2004). Hughes, Ted. Letter to Leonard and Esther Baskin, January 1959 (London: British Library manuscripts). Hughes, Ted, ed. Sylvia Plath, Collected Poems (New York: HarperPerennial 1982). Keegan, Paul, ed., Ted Hughes, Collected Poems (London: Faber, 2004). Plath, Sylvia. Collected Poems, ed. Ted Hughes (New York: 1982). La Belle, Jenijoy. Herself Beheld: The Literature of the Looking Glass (Ithaca: Cornell University Press, 1988). Porter, David, â€Å"Beasts/Shamans/Baskin: The Contemporary Aesthetics of Ted Hughes,† Boston Review 22 (Fall 1974): 13-25.

Pros of British Imperialism in Africa Essay

The British colonized Africa from Egypt in the north to South Africa. Extension of a nation’s power through conquering overseas territory, know as imperialism had several motivations. Nationalism urged the nations of Europe to conquer land overseas. Having colonies was seen as a matter on national prestige, it was a symbol of the nation’s greatness. Lands in Africa, rich in raw materials and markets, were seen as economic opportunities for the European nations. Along with the rest of Europe Britain participated in the Scramble for Africa. The biggest urge to colonize was brought on by the economic benefits that the colonies would bring. Africa was seen as a major source of possible income, with its’ raw materials and markets for European manufactured goods. Around the 19th century, as the interest in slave trade declined other forms of trade became increasingly interesting, European powers continued to seek income. The Westerners had a keen interest in Africaâ₠¬â„¢s natural resources such as animal hides, palm oil, peanuts, rubber, timber, and tin. The growing European presence led to increasing tensions in the region. British colonization of Africa began in 1874. British imperialism started with the annexing of the west costal states (which became the Gold Coast colony) and establishing a protectorate in Nigeria. Around 1914, the Scramble for Africa had ended; Britain was in charge of a huge part of the continent. Britain controlled Anglo-Egyptian Sudan, Bechuanaland, British East Africa, British Somalia, Egypt, Gambia, Gold Coast, Nigeria, Northern Rhodesia, Nyasaland, Pemba, Seychelles, Sierra Leone, Southern Rhodesia, Uganda, Union of South Africa, Walvis Bay, and Zanzibar. The size of the British reign over Africa was greater than that of any other nations. An aspiration of the British was to stretch a telegraph line from their northern colonies to their southernmost ones. Cecil Rhodes, a successful British businessman, can be credited for the vastness of the British control in Africa. One of his ambitions was to create a series of British colonies from Cape Town to Cairo, all connected by a railroad. In fact, Cecil Rhodes was partially responsible for sparking the Boer War which lasted from 1899 to 1902. Soon after, the British government made Rhodes to resign from his post as head of Cape Colony. Ultimately, his goal was to gain as much territory in Africa as possible for the British. Not only did imperialism provide the colonizing country with profit, the colonized lands and people also benefited from it. Western nations brought useful innovations and improvements to the people’s lives. Some of the technological advances were telegraphs, railroads, and telephones. More importantly, stable government systems, Western education, hospitals, were introduced to the colonized lands to improve the overall living standards. The British were able to bring these innovations to the continent of Africa and help the nations under their imperialistic rule. Imperialism is the extension of a nation’s power over other lands. A nation with colonies was viewed as superior to those without; it was able to sustain its’ place amongst the leading powers. Imperialism allowed a country to control faraway lands, rich in natural resources and local markets, and profit economically. Imperialism was beneficial not only to the imperialistic nation, but the colony as well.

Irony in Brave New World Essay

A society in the future can be very distinctive apart from a society in the modern day. Brave New World, written by Aldous Huxley, is a novel in regards to a utopian society. It takes place in the future where all is advanced and people are no longer born. Instead, reproductive technology is developed and futurology is emphasized. The majority of the population is divided into classes and no one is able to think for themselves. The novel is ironic at points and uses satire profoundly. Huxley uses irony to satirize religion, family, and sex. In the World State, religion is really satirized and depleted by its employment of religious rituals and its portrayal of God. Their God is Henry Ford, the inventor of the conveyor belt and the man responsible for, as they say â€Å"the introduction of [Their] Ford’s first T-Model† (52). Ford’s invention of the assembly line is one of the many reasons why he is an ideal God to society in the World State. The assembly line is an efficient line of productivity that creates items and in Brave New World, this is how people are born. This really exhibits his roll of God as God is believed, in modern religion, to have created people. People in the World State also use his name in vain similar to today’s society so when Bernard yells â€Å"†¦for Ford’s sake† (90) it reveals how they perceive Ford as their god. Another circumstance that depicts religion is their visits to the Solidarity Services. In the World State the community is told to attend solidarity services which somewhat corresponds to how people go to church in current times. At the solidarity services they await their dose of soma and have an orgy. It moderately mocks how people in church eat the bread and pray together. It is all basically a mimicry of religion in current society. Brave New World is really satire towards the average modern family. The words â€Å"mother† and â€Å"father† are considered obscene. It states that to say one is a mother â€Å"[is] an obscenity† (153) and reveals how they contemplate family. In the World State there are no mothers and fathers because people are not born naturally, where instead they are born artificially. This concept is revealed through John’s reference to the director as â€Å"[His] father!† (152). When John shouts â€Å"my father† to the director, laughter breaks out from everyone there. The word â€Å"father† is pretty much a joke in their society. It is just not intended to have family in the World State. One of the biggest reasons why family is not ideal in Brave New World is order. Family is completely banned so it can reduce the possibility of people caring for each other; therefore it will reduce the possibilities of them disrupting the order in which they a re expected to obtain. Sex in Brave New World is distinctive compared to modern society. Sex is glorified and is more of a responsibility, however, it is not for pleasure or emotion but more for entertainment. Sex is encouraged and promiscuity is celebrated in different ways. Many forms of entertainment in Brave New World relate to sex. For example the Feelies, pornographic movies, are attended by the citizens. When the Assistant Predestinator asks Henry if he is â€Å"going to the Feelies this evening† (35) he is sustaining this argument. The fact that the government allows these films to be shown publicly reveals how the government encourages sexual promiscuity. In the World State, if a person is not sexually promiscuous, they are pretty much considered outcasts. Sex is practiced and discussed openly even with children. This is exposed when the nurse claims that â€Å"[They] had Elementary Sex† (27). Even at a young age children learn about sex and are encouraged to have sex where as to mod ern society would not permit this. All of the information is evidence to prove that the World State commends sex. A utopian society that takes place in the future can really have many differences than the average modern society. One feature that can expose many facets of a society is irony. In Brave New World, irony is used to satire events and ideas and reveals that all societies have their own views and morals.

Analysis of Distribution Channel of Reliance Communications

Table of contents | Chapter Name : Chapter No: | |Executive Summary 07 | |1) Introduction to the subject 08 | |1. 1) Theoretical foundation 09 | | | |1. ) Review of literature 10 | | | |1. 3) Review analysis 12 | |2) Introduction of the industry 14 | |2. ) Overview of industry 15 | | | |2. 2) Company profile 20 | | | |2. 3) History of the company 26 | | | |2. ) Reliance group and products 30 | | | |2. 5) Milestones 32 | |2. 6) performance of company 47 | |3) Objectives of study & research methodology 50 | |3. ) Objectives of study 51 | | | |3. 2) Research methodology 52 | |4) Data presentation, analysis & interpretation 55 | |4. 1) Data interpretation of retailers’ survey 56 | | | |4. ) Data interpretation of customers’ survey 57 | | | | | |5) Summary, Conclusion and Recommendations 61 | |5. ) Summary 62 | | | |5. 2) Conclusion 63 | | | |5. ) Recommendations 64 | | Appendix 66 | | | |Questionnaire 67 | | | |SWOT analysis 70 | | | |Market work ings | | Bibliography | Executive summary I have done my summer training project under â€Å"RELIANCE COMMUNICATIONS LTD. †. It is an integrated, convergent high capacity digital network, connecting people at affordable rates. Ranked #846 in 2008 Forbes Global 2000 list of companies, this telecommunication services company was a Dhirubhai Ambani brain child. OBJECTIVES The foremost objective of my work is studying the retailers’ behaviour so that the other main objective of my project to promote the product and increase the visibility of the product throughout the market that I had been provided can be achieved. So far I had also done promotional activities through print media and also did market survey and try to find out that how the product is performing in the market and try to find out weakness of the product. METHODOLOGY Research Type Exploratory, Descriptive Research Data Source Primary Data Research Instrument Questionnaires Type of Questionnaire Structured Sampling Unit Retailer Sampling Method Judgmental Contact Method Personal Interview Sample size 90 Respondents FINDINGS Availability is at 23% retailers 60% Respondents are satisfied with RelianceComm. Company is very strict in providing POP to retailers. Company is slow in providing claims pending on retailers. RECOMMENDATIONS Company should pay more attention towards advertisement Company should use its potential for distribution purpose through regular survey, quick solution, replacement and by providing for credit. Company should work for the interest of retailers. It can offer new schemes on sales and some occasional schemes also. CHAPTER 1 â€Å"INTRODUCTION TO THE SUBJECT† 1. 1)Theoretical Foundation DISTRIBUTION EXPANSION† is the reason behind the growth and sale of the company. To flourish a company needs to have a marke t and a proper distribution channel. It begins right from the birth of the product to the ultimate utilization. Distribution expansion doesn’t mean that to increase the number of retailers in the market, but it means the one who demands for Reliance can get it easily. It also means to increase the market share f the company and to capture and search for new market. While expanding the market we should also keep on working to retain our old clients. Whole distribution process is very systematic and complex. A delay in supply or order can stop the whole working of the market. There are many constraints in the market viz. shortage, distribution problem, non availability, communication gap etc. that should be removed. Here I am focusing only on one problem i. e. problem in distribution- How to remove it and help company in Distribution expansion. The whole task is oriented towards the retailer’s survey, checking the availability of reliance mobile products, and what are their complaints regarding the company. In the project I tried to find out the answers to the questions like- why there is a gap in distribution process, why some retailers are not ready to deal in reliance, and why the company is losing its customers. 1. 2)Review Of Literature Reliance Communications Limited – Financial and Strategic Analysis Review : Description Reliance Communications Limited (RCOM) is engaged in providing wireline and wireless and convergent digital network across India. The company’s business includes wireless, broadband, rural communication, reliance world, internet data centers, carrier business and infrastructure business. RCOM services covers about 20,000 towns and 450,000 villages. The company provides services across the entire communication value chain including services and infrastructure for individual, enterprise, applications, and consulting. RCOM has recently launched digital television services for its customers. Global Markets Direct’s Reliance Communications Limited – Financial and Strategic Analysis Review is an in-depth business, strategic and financial analysis of Reliance Communications Limited. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis of the company. This highlights its strengths and weaknesses and the opportunities and threats it faces going forward. Scope : †¢ Provides key company information for business intelligence needs. †¢ The company’s strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. †¢ The report contains critical company information – busine ss structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries. †¢ The report provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters. †¢ Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios. Reasons to buy : †¢ A quick â€Å"one-stop-shop† to understand the company. Enhance business/sales activities by understanding customers’ businesses better. †¢ Get detailed information and financial and strategic analysis on companies operating in your industry. †¢ Identify prospective partners and suppliers – with key data on their businesses and locations. †¢ Capitalize on competitor's weaknesses and target the market opportunities available to them. †¢ Compare your company’s financial trends with those of your peers / competitors. †¢ Scout for potential acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance. Review Analysis [pic] Review Analysis [pic] CHAPTER 2 â€Å"INTRODUCTION OF THE INDUSTRY† 2. )Overview Of Industry Telecom Industry in India †¢ history The telecom industry is one of the fastest growing industries in India. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world. History of Indian Telecommunications started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of Communications. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. †¢ Growth The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up of the economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. †¢ Major Players The GSM sector is dominated by Airtel, Vodfone-Hutch, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand Service Providers | | | | | | |Aircel Group | | | | | | | |[pic] | | | |Assam, Bihar, Chennai, Himachal Pradesh, Jammu & Kashmir, North East, Orissa, Tamil Nadu, West Bengal, Kolkata, Delhi, Kerala, | | | |Karnataka, Andra Pradesh,UP(E), UP(w), Mumbai | | | |http://www. aircel. om | | | | | | | | | | | | | | | |Bharti Airtel Limited | | | | | | | |[pic] | | | |Delhi (Metro), Mumbai (Metro), Kolkata (Metro), Chennai (Metro), Andhra Pradesh, Assam, Bihar, Gujarat, Haryana, Himachal | | | |Pradesh, Jammu & Kashmir, Kerala, Karnataka, Madhya Pradesh, Maharashtra, North East, Orissa, Punjab, Rajasthan, Tamil Nadu, | | | |Uttar Pradesh (E), Uttar Pradesh (W), West Bengal. | | | |http://www. airtelworld. com | | | | | | | | | | | | | | | |LOOP Mobile Ltd. | | | | | | | |[pic] | | | |Mumbai (Metro) | | | |http://www. bplmobile. com | | | | | | | | | | | | | | |Vodafone Essar Limited | | | | | | | |[pic] | | | |Andhra Pradesh, Chennai (Metro), Delhi (Metro), Gujarat, Haryana, Karnataka, Kolkata (Metro), Mumbai (Metro), Punjab, Rajasthan,| | | |Uttar Pradesh (W), Uttar Pradesh (E), West Bengal, Maharatshtra, Tamilnadu, Kerala, Jammu & Kashmir, Himachal Pradesh, Orissa, | | | |Bihar, Assam, North East, Madhya Pradesh. | | | |http://www. vodafone. om | | | | | | | | | | | | | | | |Idea Cellular Limited | | | | | | | |[pic] | | | |Delhi (Metro), Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Maharashtra, Kerala, Madhya Pradesh, Rajasthan, Uttar Pradesh| | | |(E), Uttar Pradesh (W). | | | |http://www. ideacellular. om | | | | | | | | | | | | | | | |Reliance Telecom Limited | | | | | | | |[pic] | | | |Assam, Bihar, Himachal Pradesh, Kolkata, Madhya Pradesh, North East, Orissa, and West Bengal. | | | |http://www. reliancemobile. com | | | | | | | | | | | | | | | |Spice Communications Limited | | | | | | | |[pic] | | | |Karnataka, Punjab | | | |http://www. spiceindia. om | | | | | | | | | | | | | | | |Datacomm | | | | | | | | | | | |- | | | | | | | | | | | | | | | | | | | |S Tel Ltd | | | | | | | | | | | |- | | | | | | | | | | | | | | | | | | | |Unitech Wireless Ltd | | | | | | | | | | | |- | | | | | | | | | | | | | | | | | | | |ByCell Telecommunications | | | | | | | | | | |- | | | | | | | | | | | | | | | | | | | |Tata Teleservices Ltd | | | | | | | |[pic] | | | |- | | | | | | | | | | | | | | | | | | | |Etisalat DB Telecom Pvt. Ltd | | | | | | †¢ MARKET SHARE Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). | | | | |GSM Subscribers – July 2009 | | | | Total GSM subscriber base reached 325. 0 million | | | |Service Provider Name | |Subscriber (Mn) | |Market Share (%) | | | |Bharti Airtel | |105. 18 | |32. 9 | | | |Vodafone Essar | |78. 68 | |24. 16 | | | |BSNL | |50. 70 | |15. 57 | | | |IDEA | |48. 2 | |14. 9 | | | |Aircel | |23. 10 | |7. 09 | | | |Reliance Telecom | |12. 4 | |3. 94 | | | |MTNL | |4. 33 | |1. 33 | | | |Loop Mobile | |2. 5 | |0. 72 | | | |All India | |325. 70 | |100 | | | †¢ CURRENT MARKET SCENARIO Reliance Communications (formerly Reliance Communications Ventures) is one of India's largest providers of integrated communicatio ns services. The company has more than 20 million customers and serves individual consumers, enterprises, and carriers, providing wireless, wireline, long distance, voice, data, and internet communications services through a number of operating subsidiaries. The company sells communications and digital entertainment products and services through its chain of Reliance Web World retail outlets. The company's Reliance Infocomm subsidiary provides wireless communications services throughout India. Reliance Communications is part of the Reliance – Anil Dhirubhai Ambani Group. The current network expansion undertaken by Reliance is the largest wireless network expansion undertaken by any operator across the world. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life. We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally. 2. 2)Company’s profile Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters. It has emerged as the only Indian company in the list of global companies that create most value for their shareholders, published by Financial Times based on a global survey and research conducted by PricewaterhouseCoopers in 2004. RIL features in the Forbes Global list of world’s 400 best big companies and in FT Global 500 list of world’s largest companies. Reliance Infocomm is the outcome of late Dhirubhai Ambani’s dream of bringing about a digital revolution in India that will bring to every Indian’s doorstep an affordable means of information and communication. â€Å"Make the tools of infocomm available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility†, was how Dhirubhai, as he was fondly called, spelt out Reliance Infocomm’s mission in late 1999. He firmly believed the country could use information and communication technology to overcome its backwardness and underdevelopment. It was with this belief that Reliance Infocomm began laying its 60,000 route kilometres of pan-India fibre optic backbone in 1999. The backbone was commissioned on December 28, 2002, Dhirubhai’s 70th birth anniversary, first since his sad demise on July 6, 2002. â€Å"India ’s leading integrated telecom company†. India ’s leading integrated telecom company Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 85 million customers. Our business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of value-added services and applications. Our constant endeavour is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve. Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was among the initial initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhai’s dream of ushering in a digital revolution in India. Today, we can proudly claim that we were instrumental in harnessing the true power of information and communication, by bestowing it in the hands of the common man at affordable rates. We endeavour to further extend our efforts beyond the traditional value chain by developing and deploying complete telecom solutions for the entire spectrum of society. â€Å"A dream come true† The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built India’s largest private sector company virtually from scratch, had stated as early as 1999: â€Å"Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility. † It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and wireline) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionising the way India communicates and networks, truly bringing about a new way of life. †¢ Vision Of The Company We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance bus iness productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally. † †¢ Corporate Governance Organizations, like individuals, depend for their survival, sustenance and growth on the support and goodwill of the communities of which they are an integral part, and must pay back this generosity in every way they can†¦ This ethical standpoint, derived from the vision of our founder, lies at the heart of the CSR philosophy of the Reliance – ADA Group. While we strongly believe that our primary obligation or duty as corporate entities is to our shareholders – we are just as mindful of the fact that this imperative does not exist in isolation; it is part of a much larger compact which we have with our entire body of stakeholders: From employees, customers and vendors to business partners, eco-system, local communities, and society at large. We evaluate and assess each critical business decision or choice from the point of view of diverse stakeholder interest, driven by the need to minimize risk and to pro-actively address long-term social, economic and environmental costs and concerns. For us, being socially responsible is not an occasional act of charity or that one-time token financial contribution to the local school, hospital or environmental NGO. It is an ongoing year-round commitment, which is integrated into the very core of our business objectives and strategy. Because we believe that there is no contradiction between doing well and doing right. Indeed, doing right is a necessary condition for doing well. †¢ Chairman's Profile: Anil D. Ambani [pic] Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources limited. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), India’s largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company’s management over the next 22 years. He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the country’s first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997. He is a member of: == Wharton Board of Overseers, The Wharton School, USA = Central Advisory Committee, Central Electricity Regulatory Commission == Board of Governors, Indian Institute of Management, Ahmedabad == Board of Governors Indian Institute of Technology, Kanpur In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabh a, Upper House of India’s Parliament a position he chose to resign voluntarily on March 25, 2006. Awards and Achievements: == Conferred the ‘CEO of the Year 2004’ in the Platts Global Energy Awards == Rated as one of ‘India’s Most Admired CEOs’ for the sixth consecutive year in the Business Barons – TNS Mode opinion poll, 2004 == Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management Association, October 2002 Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001 Selected by Asiaweek magazine for its list of ‘Leaders of the Millennium in Business and Finance’ and was introduced as the only ‘new hero’ in Business and Finance from India, June 1999. †¢ Board of directors †¢ shri Anil D. Ambani – Chairman [pic] †¢ Prof. J Ramachandran [pic] †¢ Shri S. P. Talwar [pic] †¢ Shri Deepak Shourie [pic] †¢ Shri A. K. Purwar [pic] 2. 3)History Of Company [pic] [pic] The Times of India reported on 5th May that [[Reliance]] Mutual Fund has kept its position as India’s largest fund house with assets crossing INR 48,000 crores. Reliance has the distinction of being the first Indian company to be named among the five hundred listed in Forbes. How did all this come about? Let us dig into the rags to riches story of Reliance. The one name associated with it from its foundations is Dhirubhai Ambani. What is Reliance? The Reliance Group is India’s largest business house with total revenues being more than $22. 6 billion. This is equal to 3. 5% of India’s GDP. Reliance contributes to 10% of India’s total indirect tax and 6% of her total exports. Reliance network of exports spread out to more than one hundred countries across the globe. What are the activities of Reliance? It is involved in oil exploration and production, gas refining and marketing, petrochemicals, textiles, financial services, insurance, power, telecommunications and infocom initiatives. The names of Reliance and Dhirubhai Ambani go hand in hand. He was born on 28th December 1932, in Chorwad, Gujarat. He belonged to the Hindu Modh Bania community. Dhirubhai built India’s largest private sector empire, Reliance, and created an equity cult. His father was a schoolteacher. Dhirubhai started off by selling fried snacks to pilgrims in Mount Girnar during weekends. After school he became a dispatch clerk at A. Besse & Company. The latter became distributors of Shell and Dhirubhai was sent to manage an oil filling station at Aden. For some time he also worked in Dubai. In 1958 he returned to India with INR 50,000/- in his pocket. With this he set up a textile trading company. A  This was the first chapter of the story of Reliance. Aptly helped by his wife and two sons Dhirubhai diversified his interests to petrochemicals, telecommunications and information, technology, energy, power, finance, capital markets and logistics. Reliance gave new dimensions to India’s equity culture. Till then the market had been dominated by financial institutions but with Reliance coming into the picture thousands of retail investors jumped into the fray by putting their trust in the name of Reliance. With innovative instruments like convertible debentures from the 1980’s Reliance became a hot favorite in the Stock Market. Reliance was the pioneer Indian company to raise funds in the international markets. Only India’s sovereign rating restricted its high credit taking in international markets. The Federation of Indian Chambers of Commerce and Industry named Dhirubhai Ambani of Reliance The Indian Entrepreneur of the 20th century. The Times of India conducted a poll in which he was acclaimed to be the greatest creator of wealth in the 20th century. Thus we see that Reliance Industries Ltd was the brainchild and product of the labors of Indian business tycoon, Dhirubhai Ambani alias Dhirajlal Hirachand Ambani. The story of Reliance makes fascinating reading. During the 1950’s the administrators of Yemen discovered that a lot of their currency, the Rial, was disappearing through Aden because of a young man placing unlimited buy orders for Rials. The Rials, at that time, were made of pure silver and was greatly in demand in the London Bullion Exchange. Dhirubhai bought and melted the Rials and sold it to the London bullion traders. Within three months his work came to a halt but by that time he had made few lacs. In the 60’s Dhirubhai returned to India and started Reliance Commercial Corporation with a humble capital. The business was related to the import of polyester yarn and export of spices. The first address of Reliance was in Narsinathan Street in Masjid Bunder â€Å" a small 350 sq ft joint with a telephone, table and three chairs and only two assistants. The family too managed in a one room flat. The fortunes of Reliance soon began to change. In 1966 the first textile mill was set up at Naroda using polyester fibre. He branded his products Vimal and thanks to intensive marketing, Vimal became a household name. Financial retail outlets were set up where only Vimal brands were sold. In 1975 a visiting World Bank team certified it to be excellent even by the standards of the developed world. The next step of Reliance was to enter the equity world. An equity cult came to be created. Nearly 60,000 investors from all parts of India placed their trust in Reliance IPO in 1977. Rural India and first time investors learnt to place its trust and money in the name of Reliance. In 1982 Reliance Industries came up against a rights issue about partly convertible debentures. It was rumored that Reliance was making all efforts to see that their stock prices did not fall by even an inch. Ready to strike, a Bear cartel consisting of a group of stockbrokers from Calcutta began to short sell Reliance shares. Another group, friendly towards Reliance began to buy the short sold shares on the Bombay Exchange. The Bears were confident that the Bulls would soon run out of cash and be prepared for an understanding under the badla-trading scheme prevalent in the Bombay Stock during that time. But the tables came to be turned in favor of Reliance. Dhirubhai himself provided the required cash when the Bulls demanded a physical delivery of shares. The net result was that Reliance shares shot up from INR 152/- to 180/- within a few minutes. The market was in uproar with Dhirubhai as the uncrowned king. The Bombay Stock Exchange came to be closed for three full days. Authorities intervened and brought down the unbadla rate to 2/- with a ruling that the Bear cartel would have to deliver the shares within the next few days. The Bears bought Reliance shares from the market at higher price levels and most probably Dhirubhai himself supplied these shares and earned a healthy profit from the great adventure. Questions naturally arose around Reliance. How could a yarn trader within a few years cough up such huge amounts of cash during a crisis? Parliament began to face queries. The Finance Minister gave the information that a non-resident Indian had invested nearly 220/- million INR in Reliance from 1982/83. These had been channelized through many companies all registered in the Isle of Man. The peculiarity was that all the owners had the common surname or Shah. However, Reserve Bank investigations did not find anything wrong done by Reliance and its friends. Keeping its core in petrochemicals Reliance soon diversified its activities to telecommunications, information technology, energy, power, retail, textiles, infrastructure services, capital markets and logistics. BBC described it as a business empire with an estimated annual turnover of $12bn, and an 85,000- strong workforce. Reliance has the distinction of being the only public limited company whose many annual general meetings had to be held in stadiums with more than 350,000 shareholders in attendance. Success creates jealousy. Reliance had to suffer its share. Nusli Wadia of Bombay Dyeing group was once the biggest competitor of Reliance. Wadia was known for his clout in political circles during the time when the economy had not been liberalized. Competition took an ugly turn when during the seventies Wadia got a permission from the then Janata Party ruled government to build a DMT (Dimethyl Terephthalate) plant. Then Ramnath Goenka of Indian Express turned his pen against Reliance. It seemed that Goenka was using a national newspaper for his own personal vendetta. But despite everything people did not lose faith in Reliance. Reliance ran into rough weather also with the V. P. Singh government. The license for importing Purified Terephthalic Acid was cancelled. This was essential as a raw material for manufacturing polyester yarn. The first stroke had paralyzed Dhirubhai but the second stroke spelt out the death sentence for him. He died in 2nd July 2002 leaving behind at the helm of Reliance his two sons Mukesh and Anil, wife and two daughters. His funeral was attended not only by big business and politicians but also by thousands of ordinary folks. He is an example of what a common person can do to help himself as well as the economy of his country. At the time of his death the Reliance group had a gross turn over of INR 75,000 crores from 70 crores in 1976/77. In 20003 Government of India issued a postal stamp (denomination 5/- INR) in Dhirubhai’s honour. Reliance began to flow through two channels after the death of Dhirubhai. Differences broke out between his two sons over ownership issues as well as private matters. It was expressed that this would have no impact on the functioning of the company â€Å" it being a company managed aggressively by professionals. This is of great importance to the Indian economy as a whole. The wife of Dhirubhai, Kokilaben mediated for her sons. Mukesh was awarded Reliance Industries and IPCL and this group came to be known, as Reliance Industries Ltd. Anil became head of Infocomm, Reliance Energy and Reliance Capital known as the Anil Dhirubhai Ambani Group (ADAG) 2. ) Reliance Group and Products Looking back, looking forward Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector business houses in terms of net worth. The group has business interests that range from telecommu nications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Infrastructure Limited). Reliance – ADA Group’s flagship company, Reliance Communications, is India's largest private sector information and communications company, with over 85 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as the market leaders in their respective areas of operation. |[pic] |[pic] | | |Reliance Mutual Fund | |Reliance Energy Ltd. | |   |   | |[pic] |[pic] | |Harmony |Reliance Communications | | |   | |[pic] |[pic] | |Reliance Life Insurance |Reliance Anil Dhirubhai Ambani Group | |   |   | |[pic] |[pic] | |Reliance General Insurance |Reliance Portfolio Management Service | |   | |[pic] |   | |Reliance Big Entertainment |   | †¢ RELIANCE PRODUCTS ? Reliance Base Phone ? Reliance Mobile ? Reliance Data Card ? Reliance Voucher, E-Recharge ? Reliance PCO ? Reliance Broad Band 2. 5) Milestones 2008 |  |[p|  |January 12 | | | |ic| |Reliance Communicat ions receives Start-up GSM Spectrum | | | |] | | | |   |  |[p|  |January 16 | | | |ic| |Yahoo partners with Reliance Communications to provide Yahoo One Search for its CDMA and GSM customers. | | | |] | | | |   |  |[p|  |January 31 | | | |ic| |RCOM's Q 3 Net Profit increases by 48. 5% and Revenues Up by 29. 8 %. Remains the most profitable Telecom Company in | | | |] | |India. |   |  |[p|  |February 4 | | | |ic| |Reliance Communications offers Lifetime Validity at Rs 199 | | | |] | |RCOM’s subsidiary Infratel files Draft Red Herring Prospectus with SEBI | |   |  |[p|  |February 5 | | | |ic| |Reliance Mobile strengthens its religious content portfolio on Mobile by tie-up with Sadhana TV | | | |] | | | |   |  |[p|  |February 14 | | | |ic| |RCOM in partnership with CanvasM, launches Mulitplayer Mobile Games | | | |] | | | |   |  |[p|  |February 19 | | | |ic| |HDFC Bank ties up with RCOM, turns every Reliance Mobile into a credit card | | | |] | | | |   |  |[p|  |February 27 | | | |ic| |Reliance Communications consolidates Global Telecom Business under â€Å"Business | | | |] | |Globalcom† | | | | | |Reliance Communications forays into International Mobile Market with GSM License in Uganda. |   |  |[p|  |March 3 | | | |ic| |Reliance Communications drops prices of Internet Data Cards | | | |] | | | |   |  |[p|  | | | | |ic| |March 10 | | | |] | |Reliance Communications announces ESOPs for over 20,000 employees  Ã‚   | |   |  |[p|  |March 20 | | | |ic| |Reliance Communications and HTC forge Strategic Alliance | | | |] | | | |   |  |[p|  |March 27 | | | |ic| |Corporation Bank Launches Banking Services on Reli ance Mobile World | | |] | | | |   |  |[p|  |April 1 | | | |ic| |Reliance Communications forays into IT space, launches Reliance Technology Services Company | | | |] | | | |   |  |[p|  |April 9 | | | |ic| |RCOM launches Educational Portal on Reliance Mobile Phones | | | |] | | | |   |  |[p|  |April 25 | | | |ic| |Reliance Globalcom unit Reliance Infocom BV, Netherlands acquires Global WiMAX Operator eWave World | | | |] | | | |   |  |[p|  |April 29 | | | |ic| |Reliance Communications Announces Unlimited Free STD calls  Ã‚  Ã‚   | | | |] | | | |   |  |[p|  |April 30 | | | |ic| |Reliance Globalcom Launches Passport Global SIM | | | |] | |RCOM's Net Profit up by 70. % to Rs 5,401 crore | |   |  |[p|  |May 2 | | | |ic| |Reliance Communications’ Net Profit up by 70. 8% to Rs 5,401 crore (US$ 1,350 million), Revenues higher by 31. 8% to | | | |] | |Rs. 19, 068 crore (US$ 4,765 million) and EBIDTA increases by 43. 3% to Rs. 8, 199 crore (US$ 2049 million)   | | | | | |  Ã‚   | |   |  |[p|  |May 12 | | | |ic| |Reliance Communications and Alcatel form Joint Venture to offer Managed Network Services to telcos across the globe | | | |] | | | |   |  |[p|  | | | | |ic| |May 26 | | | |] | |Reliance Globalcom acquires UK based VANCO Group Limited | |   |  |[p|  |June 24 | | | |ic| |Reliance Globalcom, Stealth Communications forge Strategic Alliance to extend VOIP Network across 50 countries | | | |] | | | |   |  |[p|  |July 12 | | | |ic| |CA Exam Results on Reliance Mobile | | | |] | | | |   |  |[p|  |July 22 | | | |ic| |Reliance Communications Mobile Subscriber base crosses 50 Million | | | |] | | | |   |  |[p|  |July 29 | | | |ic| |CA Professional Exam Results on Reliance Mobile | | | |] | | | |   |  |[p|  |July 31 | | | |ic| |Reliance Communications (RCOM) announces its financial results for the first quarter ended June 30, 2008. Net Profit up | | | |] | |by 23. 9% to Rs. 1,512 crore (US$ 352 million) | |2007 |  |[p|  |January 10 | | | |ic| |Reliance Communications adds a record 1. 4 million subscribers in December â⠂¬Ëœ06 | | | |] | | | |   |  |[p|  |January 18 | | | |ic| |Reliance Communication launches unique â€Å"Simply 2030† plan on Reliance Hello | | |] | | | |   |  |[p|  |January 25 | | | |ic| |Reliance Communications promotes Roger Waters Music Concert | | | |] | | | |   |  |[p|  |January 29 | | | |ic| |RCOM shareholders approve tower business demerger with a 99. 9% overwhelming majority | | | |] | | | |   |  |[p|  |January 30 | | | |ic| |Overwhelming response to Reliance World’s National Digital Elocution Competition | | | |] | | | |   |  |[p|  |January 30 | | | |ic| |Reliance joins Lenovo and Intel for â€Å"Internet on the Move† | | | |] | | | |   |  |[p|  |February 2 | | | |ic| |Reliance Communications’ market capitalization tops Rs 1 lakh crore ( 1 trillion rupees or 24. 9 billion US dollars) on | | | |] | |Bombay Stock Exchange | |   |  |[p|  |February 16 | | | |ic| |Reliance Communications offers best v alue on roaming | | | |] | | | |   |  |[p|  |February 26 | | | |ic| |Search Jobs & Classified Ads from Reliance Mobile World – Reliance Communications ties up with Naukri. com | | | |] | | |   |  |[p|  |March 6 | | | |ic| |Reliance Communications ushers in ‘Virtual Global Conference Network’ | | | |] | | | |   |  |[p|  |March 7 | | | |ic| |DHIRUBHAI AMBANI – THE MAN I KNEW By KOKILABEN | | | |] | |Book on Founder Chairman launched. |   |  |[p|  |March 8 | | | |ic| |Reliance Communications launches ‘Roam Jamaica on Reliance Mobile | | | |] | | | |   |  |[p|  |March 16 | | | |ic| |Reliance Mobile launches ‘ Suno Zee’ | | | |] | | | |   |  |[p|  |March 19 | | | |ic| |Demerger of Passive Infrastructure division Reliance Communications & Reliance Telecom approved by the Bombay High Court| | | |] | | | |   |  |[p|  |M